The end of pretty lies: building brands on truth
Truth is the last unfair advantage Pretty lies once bought attention. They no longer buy trust. Decision makers feel it each day, in shorter cycles, metrics, and customers who read between the lines. This essay opens a series about branding built on truth, not theatrics. We will look at reputation as practice, not campaign, and [...]
Truth is the last unfair advantage Pretty lies once bought attention. They no longer buy trust. Decision makers feel it each day, in shorter cycles, metrics, and customers who read between the lines. This essay opens a series about branding built on truth, not theatrics. We will look at reputation as practice, not campaign, and [...]
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